Lead, mentor and develop the lead generation team, ensuring high performance through structured development plans, training, and ongoing coaching. Own and lead outbound sales strategy, you and your team will identify and qualify prospects through targeted outreach, email campaigns, cold calling, and social selling. Actively partake in sales activity, leading by example. Execute outbound marketing campaigns aligned to wider commercial and growth objectives, helping to develop campaigns and provide feedback where required. Continuously refine prospecting strategies, outreach patterns, and qualification processes to improve efficiency and outcomes, to encourage this you will manage and continuously optimising the use of CRM, data tools and sales engagement platforms. Conduct market research to identify new business opportunities and refine target audience breakdowns. Provide regular reporting and insights to senior management on lead generation performance. Collaborate closely with leadership and sales teams to ensure alignment and success with KPIs, pipeline targets, and strategic priorities. Build professional relationships with clients, offering a premium service: both consultative and advisory, with a tailored approach to each individual client.

Owning the full sales cycle: from prospecting and qualifying through to solution pitching, closing, and handover Targeting corporate clients across a range of industries Driving revenue through a balanced mix of software and value-added services Aligning closely with internal teams to develop winning go-to-market strategies Building trusted relationships with stakeholders and decision-makers Maintaining accurate pipeline and forecasting through CRM tools Representing the company at key client meetings, events, and demos