Swansway Motor Group wins 'dealer group of the year' at this year’s Fleet Procure Awards
By Deborah Bowyer 29th Jan 2026
Swansway Motor Group has won the prestigious 'dealer group of the year' accolade at the Fleet Procure Awards.
The Fleet Procure Awards recognise excellence across the UK fleet industry, celebrating dealers and groups who consistently deliver outstanding performance, service and results for fleet customers.
Swansway Motor Group was shortlisted in three categories at this year's awards:
• Dealer Top Sales Performer 2025
• Dealer Best SLA Performer 2025
• Dealer Group of the Year
Winning Dealer Group of the Year reflects Swansway's continued commitment to delivering exceptional results for its fleet partners, supported by a growing, dedicated fleet team and a customer first approach.
The Dealer Group of the Year award is one of the most prestigious categories, recognising dealer groups who demonstrate excellence across sales, service, operational performance and overall contribution to the Fleet Procure network.
Swansway Motor Group's fleet operation has continued to grow year on year, driven by investment in people, processes and partnerships, ensuring customers receive a seamless, responsive and trusted fleet experience.
Sarah Eccles, Group Fleet Director at Swansway Motor Group, said: "We're delighted to be recognised at the Fleet Procure Awards this year. Being shortlisted across three categories was already a fantastic achievement and to win Dealer Group of the Year is a real credit to the hard work, dedication and passion of our fleet team.
"Our fleet business continues to grow year on year and this award reflects our commitment to delivering outstanding service, strong performance and long term partnerships for our customers. We're incredibly proud of what the team has achieved and excited to continue building on this success."
The Fleet Procure Awards are judged on performance, service delivery and overall contribution to the fleet sector, making this recognition a significant milestone for Swansway Motor Group's growing fleet operation.
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