Harry’s Home Village Tour Shortlisted for Two Prolific North Marketing Awards

By The Editor

20th Sep 2024 | Local News

Sakshi Kale from India and Umme Kulsum Norris from Bangladesh on tour. (Photo: Calvin Marketing)
Sakshi Kale from India and Umme Kulsum Norris from Bangladesh on tour. (Photo: Calvin Marketing)

Holmes Chapel's Harry's Home Village Tour has been shortlisted for two prestigious Prolific North Marketing Awards 2024.

 The Tour has been recognised in the categories of Best Tourist and Leisure Campaign and Best Not-for-Profit Campaign at the awards which celebrate exceptional campaigns, brilliant teams and bold leaders from across the North of England and Scotland.

The marketing and PR campaign for Harry's Home Village Tour has been delivered pro bono by Lower Withington based, Calvin Marketing.

Working alongside volunteers from Holmes Chapel Partnership the team have raised global awareness of the walking tour welcoming international visitors from as far afield as Bangladesh, Australia and Canada over the summer months.

Karoline Peach, Account Director at Calvin Marketing, commented: "We are incredibly proud of the global impact we have created with Harry's Home Village Tour.

"Our team has worked tirelessly alongside the Partnership to ensure the campaign not only highlighted the charm of the village but also promoted community safety and heritage conservation.

"This recognition means a great deal to everyone involved in delivering the Tours, including the wider Holmes Chapel community which has been hugely supportive. It reflects the passion, collective effort and dedication of all those involved."

Harry's Home Village Tour, a walking tour of the village where global icon Harry Styles grew up, was devised by Holmes Chapel Partnership earlier this year. Calvin Marketing stepped in pro bono to deliver an intensive summer project to launch the Tours.

Setting a new benchmark for community focussed marketing, Calvin delivered two crucial messages: promoting safe walking routes for tourists and protecting the iconic Twemlow Viaduct from further 'vandalism' by Harry fans.

The agency's strategically timed campaign ensured global media exposure. This included securing TV interviews on NBC America, BBC News, CNN, and Sky News, alongside a raft of further media interviews and feature articles. Within the first six weeks of the campaign, Calvin secured 885 media mentions, reaching a total audience of 1.9 billion people.

Such has been the success of the Harry's Home Village Tour this summer, that the initiative has been extended into the Autumn with tickets now available for Saturday Tours until the end of October.

The Prolific North Marketing Awards 2024 will take place at Manchester United Old Trafford Football Club on 31 October.

Would you like to know more about Sandbach?

Free from clickbait, pop-up ads and unwanted surveys, Sandbach Nub News is a quality online newspaper for our town.

Please consider following Sandbach Nub News on Facebook  or Twitter

We also have a weekly newsletter with the TOP FIVE stories of the week - sign up here

     

New sandbach Jobs Section Launched!!
Vacancies updated hourly!!
Click here: sandbach jobs

Share:

Related Articles

New research has revealed the cost of a Christmas dinner by 2030 for a family of four could cost more than £50. (Photo: Nub News)
Local News

Sandbach: Cost of a Christmas dinner by 2030

Lots of jobs available in our jobs section. (Photo: Nub News)
Local News

New jobs available in Sandbach now: Homecare assistant, hydraulic engineer and more!

Sign-Up for our FREE Newsletter

We want to provide sandbach with more and more clickbait-free local news.
To do that, we need a loyal newsletter following.
Help us survive and sign up to our FREE weekly newsletter.

Already subscribed? Thank you. Just press X or click here.
We won't pass your details on to anyone else.
By clicking the Subscribe button you agree to our Privacy Policy.