From retweet to real life: Sandbach businesswoman catches the attention of Theo Paphitis
By The Editor 9th Feb 2025
A Sandbach woman is set to meet retail entrepreneur, Theo Paphitis, of Dragons' Den fame, after retweeting a post from the business giant.
Tillie-Marie Swaits, who lives in Ettiley Heath and has a business called Rebecca Grace Keepsakes, follows Theo, the Greek-Cypriot magnate and entrepreneur, on X, formerly Twitter and Instagram.
She retweeted a post from Theo a few weeks ago and was chosen as one of his weekly small business winners as revealed on his website here
Now Tillie-Marie, who set the business after having two daughters and working as a machinist at Bentley in Crewe, will be inited to an event in Birmingham for other winners where Theo will be present.
Tillie-Marie, who named the business Rebecca Grace Keepsakes after her two daughters, Rebecca and Grace, said: "I've only been in business just over a year and it's just me working from my spare room.
"It is great to have support from Theo because it can tough for small businesses to raise a profile and Theo has recognised my hard work and helped spread the word about what I do to his following."
Tillie-Marie tweeted Theo about her business during 'Small Business Sunday' and was one of six weekly winners to gain a retweet or repost by Theo to his over half a million Twitter and Instagram followers. The weekly initiative, set up by Theo in 2010, now has over 4,000 #SBS winners and supports small businesses in the UK.
Tillie-Marie's business, Rebecca Grace Keepsakes, creates bespoke keepsakes from sentimental clothing -including outgrown baby clothes and clothes that belonged to someone special who has passed away, are growing in popularity along with quilts, cushions and other animals.
Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Tillie-Marie's message to his over 500,000 Twitter and Instagram followers. They are also profiled on the #SBS website here that is exclusive to all Small Business Sunday winners.
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: "We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.
"My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings.
"The website will also give a valuable profile to the winners chosen and I wish Rebecca Grace Keepsakes every success."
Anyone looking for a re‐tweet from Theo should tweet on Twitter or do an Instagram post to him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS.
Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
Have you got a small business you would us to write about? Email [email protected]
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