Sandbach firm's tongue in cheek ad campaign captures attention of local drivers

By Deborah Bowyer

7th Nov 2024 | Local News

Sandbach's Swift Cheshire's marketing campaign is literally stopping drivers in their tracks! (Photo: Swift Cheshire)
Sandbach's Swift Cheshire's marketing campaign is literally stopping drivers in their tracks! (Photo: Swift Cheshire)

Sandbach-based marketing firm, Swift Cheshire, has continued to make waves in the local business space, most recently with a standout billboard campaign capturing the attention of Crewe drivers.

Taking pride of place on Mill Street, Crewe, the digital billboards were noticed for their cheeky content with one ad emblazoned with 'Size matters...get growth for your business'.

Reflecting the company's knack for bold, out-of-the-box thinking, this latest stunt is hot on the heels of the firm receiving viral recognition on TikTok for its office-based antics.

Commenting on the ad campaign, head of agency, Emily Woodcock said: "We're big believers in practicing what we preach and are forever telling our clients to be bold in their positioning, so here we are, being bold in ours.

"As a Cheshire-based marketing agency, we wanted to reach our Cheshire audience in a visual way that would literally stop them in their tracks and the feedback we've had suggests the billboards did exactly that!"

The full-service agency, which offers services in; social media, web design and development, graphic design, photography and PR to name just a few, was recently announced as a finalist for 'Small Business of the Year' in the Cheshire Creme de la Creme Awards, with the firm now eagerly awaiting the final result at a Hollywood themed awards night at Cranage Hall in mid-November.

Emily added: "Billboard advertising is without doubt an old school marketing tactic – even in its digital form – but used in the right place, at the right time, it serves as a very impactful tool for driving brand awareness.

"We'd love to hear from any local brands – big and small - wanting to get the word out about their business. Our team of expert marketeers love nothing more than delivering big ideas and big outcomes to fit all types of clients and all types of budgets, so please don't hesitate to reach out!" To learn more about Swift Cheshire visit swift-cheshire.com or follow the firm on Facebook, Instagram, Linkedin or TikTok.

For more information on Swift-Cheshire's marketing services, email [email protected] or visit their website here

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